Blogging changed the world of critiquing products and services, and YouTube allowed anyone with a video camera to provide their own video review on anything that can be bought.
So what's the next step in the online social media whirlwind? Klout.
| Your 'Klout' rating changes over time depending on how influential you become |
Klout is an online company that uses publicly available data about you, such as your Facebook posts, how often people 'Like' what you've shared, retweet your tweets or +1'd your Google Plus contributions for example.
The scary thing is, you already have a number, you just may not know it yet. Check out the BBC Click video for an introduction on this new social media revolutionary concept that has already spawned several internet start-up companies.
I believe this is a good train to be boarding right now, the scope of this is quite incredible. Imagine turning up at a restaurant and being given free food, free tickets to a cinema or free tickets to a theme park. Log into your Klout profile by checking www.klout.com and check to see what your number is.
| Apparently I directly influence 136 people with my online interactions |
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